Investors Centre provides an intuitive user experience and features to help you make the most of managing your shareholding portfolio. For example, you can now use shared devices like family tablets without answering security questions – simply flag them as ‘trusted’ and bypass the questioning for a faster login process. You can also select the best colour and three key words to protect your account from phishing attacks.

The concept of an investment center is most commonly applied to large companies with decentralized decision-making — segments that may seem like separate entities to an outside observer. But the idea can be extended to smaller businesses as long as the segment managers are responsible for the revenue generated, expenses incurred and assets employed in their business unit.

Investors Centre: Your Gateway to Smart Investing

An investment center evaluates its performance by focusing on the rate of return it earns on its invested capital assets compared to its overall expenses. This is the opposite of a cost center, which measures its profitability by focusing on minimizing costs that don’t directly contribute to profit.

A common example of an investment center is a financing arm of a department store or automobile manufacturer that seeks profits from lending and investments in addition to core production. This type of operation is growing as financialization leads firms to look at new ways to earn profits beyond traditional revenue sources. The investment center model can also be applied to divisions within a larger company, such as the research and development division or marketing departments, that may seek profits from new initiatives in addition to their core business.